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How to Use Social Listening to Improve Your Marketing in 6 Easy Steps
Are you listening? More specifically, are you social listening? Social listening is the process of tracking the online discourse and sentiment around your brand and beyond and using it to influence...
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Key Lessons from the Top 5 Nonprofits on Facebook
Nonprofits use social media in unique ways. Rather than aiming to acquire new customers, they’re striving for supporters. When it comes to Facebook, their content is mission-driven, focusing on...
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The 7 Most Important Social Listening Metrics to Monitor and How to Track Them
Trying to be a good listener is an excellent quality both for marketers and people in general. Feedback helps you and your business grow, and everyone likes to feel like their opinions are important to...
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The 8 Most Important Twitter Metrics and How to Track Them
For nearly two decades, Twitter has been a place where ideas could spread. When you tweet, your thoughts could reach all around the world. And that’s been a boon to social media managers looking for...
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The Best Colleges on Instagram and What Made Them Stand Out
Each year, Rival IQ breaks down how the world of colleges and universities is doing on social media, and this year’s Higher Education Social Media Engagement Report is a real doozy. For the first time...
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The Top 10 Instagram Analytics Tools to Boost Your Engagement
Instagram has gone through many changes since its 2010 launch. It went from being a photo-centric app to including videos in the form of Reels, IGTV, and Stories. In the early days, some might say the...
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The Top Travel Brands on Social Media and How They Shine
Summer may have come to an end, but that doesn’t mean that we’re not still dreaming about vacations, and travel brands like it that way. From riverboat cruises to theme park destinations, everyone has...
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The Top Coffee Brands on Social Media and What Makes Them Stand Out
No matter where you go, it seems there’s always some serious brand loyalty for the area’s favorite coffee. New Englanders truly love their Dunkin’. Meanwhile, on the West Coast, the love for Philz...
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The Top 10 Twitter Analytics Tools
Twitter is in a state of flux, with changes coming around every corner. Whether you’re calling it Twitter or by its new name, X, the platform is clearly undergoing a transformation. However, these...
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The Top 4 Pet Brands on Social Media
Whether you love cats, dogs, or something a little more exotic, the odds are good that you have a pet of your own at home. As of 2023, 66% of U.S. households have a pet, according to a Forbes Advisor...
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The Top 4 Hotel Brands on Social Media and What Makes Them Stand Out
The hotel industry has undergone some turbulent years thanks to the COVID-19 pandemic. When travel was restricted, the industry nearly collapsed. However, we’ve seen a tremendous return to travel in...
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7 Takeaways From the Top Sustainable Brands on Social Media
Throughout 2023, sustainable brands demonstrated on social media just how they sustain their high engagement. Whether they were showing off their environmentally-friendly practices on TikTok videos or...
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7 Takeaways From the Top Sports Teams on Social Media
Sports have a way of bringing people together. When you’re rooting for the same team, you have a shared camaraderie with friends, family, and strangers alike. If sports bring people together, social...
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8 Simple Ways to Increase Facebook Engagement
Facebook was one of the first true social media platforms, and it’s also one of the most interesting to watch. With the rise of newer apps like TikTok, many companies have heard whispers that it’s time...
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What Is an Instagram Carousel? How to Create One and Why You Should
When you picture carousels, you likely envision those rotating rides with bouncing animals set to a happy soundtrack. If you’re active on social media, however, you might know a carousel as something...
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The 15 Best Competitor Monitoring Tools to Use in 2024
When you were little, your teacher likely told you something like, “Keep your eyes on your own paper.” You likely learned not to look at what your academic rivals were doing, but the same sentiment...
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How to Schedule Social Media Content
Social media managers wear a lot of different hats. It’s not uncommon for social media managers to do everything from influencer relationship management to graphic designing. It’s crucial for them to...
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